Your company “Brand” can say so much about your business so you must give it some serious consideration or live with the consequences. No matter what the size of your business, your brand can help differentiate you from the competition. It is not just a logo, but how your business is perceived. Branding helps to define your business to yourself, your team and external audiences. Your brand embodies the core values of your business. It is not just what it looks and sounds like – most people will see through attempts to gloss, spin or charm your way to business opportunities – people are very astute.

If customers connect emotionally to your brand because they share or relate to your values and beliefs, this can lead to more loyalty which, in return, will protect your price when the competition offer discounts. It provides you with a much stronger platform to extend or grow your business.

Here are 10 considerations:

1. Start by defining your brand – connect with your customer base

2. Think of it as a person – business character

3. What drives your business – what do you believe in

4. Long term relationships – honest branding creates trust

5. Talk to your customers – reinforce your business character

6. Don’t mimic big brands – create your own identity

7. Be bold and daring – stand up for what you believe

8. Always consider your brand – be proud of your brand

9. Be fluid – engage with your customers

10. Build your identity – let your customers become your ambassadors

We at Alleviate Consulting Limited want to be the very best and to be associated with the very best. We can be very demanding of ourselves, but also our supply chain, to deliver the very best. Our Brand is essential to our business and we look to differentiate ourselves from the competition at every opportunity. Our company name, vision, values, objectives, strap line and services are how we conduct ourselves. It touches every aspect of who we are and what we do, not just with our clients, but in all our dealings in business. How we promote our brand at Conferences & Exhibitions and our marketing material is crucial to protecting our brand. We have to stand out from the crowd in a very competitive market.

We use Love To Brand for all our promotional material. LTB provide us with a first class service and our own dedicated manager Sam. Sam knows our business and is very creative and thoughtful with ideas to differentiate our business. LTB provide us with quality products that both our clients and potential clients just love. Our promotional material leaves a lasting impression and is often a conversational piece the next time we meet with clients. Our brand is critical to the success of our business and Love To Brand are at the very heart of our business.

“If you’re not branding your own business, be very sure that others will be as soon as you leave the room.”